Supporting ethical, professional and transparent international student recruitment through quality standards and responsible education guidance.
The Agent Quality Framework (AQF) is a sector-wide initiative designed to enhance the experience of international students applying to the UK and support the integrity of the UK student visa system.
The framework sets out standards for how UK education providers manage international student recruitment agents and supports agents and counsellors in developing their knowledge and professional practice.
AQF provides standards, guidance, training and resources to support good practice across international student recruitment.
Good agent practice helps students access appropriate information, understand their options and receive responsible support throughout their education journey.
Ethical Practice
Transparency
The Agent Quality Framework supports four key principles that promote informed decision-making, professional agent practice and greater transparency.
Students should have access to clear and useful information so they can make informed decisions about their education and their choice of education agent.
Professional agent management, responsible practices and clear processes help support a consistent and high-quality experience for students.
Agents and counsellors are encouraged to maintain appropriate professional knowledge, competency and ethical practices when supporting students.
Clear communication, responsible advice and appropriate accountability help students understand their options throughout the international education journey.
Quality international student recruitment starts with responsible guidance. Our approach is designed around clear communication, professional support and helping students make informed choices about their education.
We recognise the importance of ethical agent practices and continued professional development when supporting students who are considering study in the UK.
We aim to provide students with clear information about study options, applications and the services available to them.
Our approach places the student's educational goals and informed decision-making at the centre of the counselling process.
We recognise the importance of ethical recruitment, professional conduct and responsible communication when supporting international students.
Professional knowledge and sector understanding should continue to develop as education systems, requirements and student needs evolve.
Understand the student's academic background, goals and intended study destination.
Provide relevant and understandable information so students can consider their available options.
Guide students through appropriate application and preparation processes without making decisions on their behalf.
Continue developing professional knowledge and working responsibly with education provider partners.
The AQF provides standards, training and resources to support good practice. It does not itself provide accreditation, licensing or ongoing assurance of compliance for individual agencies, agents or institutions.
Our team is here to help you understand your study options and navigate your international education journey with clear and responsible guidance.